Growth Marketing / Capabilities

built across strategy, demand and performance.

I work across the parts of marketing that directly influence commercial growth, from positioning and acquisition to conversion, lifecycle and measurement.

Explore my skills
01 | Core capabilities

where I create
leverage.

01Strategy

growth strategy

Connecting market opportunity, positioning and commercial objectives into a clear growth direction.

GTM Strategy Positioning ICP Growth Planning
02Demand

demand generation

Building relevance before the buying moment through audience, messaging, content and campaign strategy.

Demand Gen Messaging Campaigns Pipeline
03Acquisition

performance marketing

Managing acquisition around efficiency, conversion and customer economics.

Google Ads Paid Social SEA CPA
04Conversion

conversion & CRO

Improving the journey from attention to commercial action by removing unnecessary friction.

CRO Landing Pages Funnels UX
05Lifecycle

marketing ops & CRM

Connecting acquisition, customer data and lifecycle communication into one usable marketing system.

HubSpot ActiveCampaign Automation Segmentation
06Measurement

analytics & measurement

Turning marketing data into decisions about what to improve, stop, prioritise or scale.

GA4 Dashboards Attribution Reporting
02 | How I work

find the constraint.
build around it.

More marketing activity is rarely the starting point. First understand what is stopping growth. Then decide what deserves attention.

01
Understand

read the situation.

Market, customer, proposition, funnel and performance.

02
Focus

find the constraint.

Identify the highest-impact commercial problem first.

03
Build

Create the intervention.

Campaign, funnel, proposition, process or growth system.

04
Improve

Follow the evidence.

Measure, learn, optimise and scale what works.

03 | Tools I work with

The stack behind
the work.

Platforms change. The job doesn't. These are some of the tools I use across analytics, acquisition, CRM, design and execution.

Analytics GA4
SEO Search Console
SEO Semrush
Design Figma
Creative Adobe CC
Acquisition Google Ads
CRM HubSpot
Automation ActiveCampaign
Email Mailchimp
CMS WordPress
CMS Drupal
Workflow ClickUp
Analytics Umami
04 | Explore more

See the work
behind the skills.

Explore my cases to see how I approach growth, performance and demand generation — or learn more about the person behind the work.

View my cases About me
Selected growth marketing work
Let's talk