01
span>Core capability
growth strategy
Connecting positioning, acquisition, conversion and commercial goals into one clear growth direction.
growth marketing built to perform.
I connect strategy, performance and execution to turn marketing into measurable growth.
01 | My skills
I connect the dots
I connect the dots
between marketing
and growth.
Strategy, acquisition, conversion and measurement shouldn't live in separate boxes. I work across the funnel to turn marketing activity into commercial performance.
02Acquire
performance & demand
Building campaigns that create demand, capture intent and improve acquisition efficiency.
03
Optimise
data & optimisation
Turning performance data into decisions about what to improve, stop or scale.
02 | My cases
work that moved
work that moved
the numbers.
A selection of projects where strategy, execution and optimisation came together to create measurable commercial impact.
Featured case
from traffic
from traffic
to growth.
Improving acquisition efficiency, conversion and funnel performance across paid media, CRO and onboarding.
1.4%
Conversion before
3.0%
Conversion after
1,700
New customers / month
building a commercial platform from the ground up.
Rebuilding the digital foundation around SEO, analytics, conversion and lead generation.
turning positioning into pipeline.
A demand generation framework connecting audience, messaging, campaigns and measurement.
03 | About me
marketing should
marketing should
move something.
I'm Mats, a growth-oriented marketer working at the intersection of strategy, performance and commercial growth.
I've worked across B2B and B2C environments, from acquisition and conversion to positioning, campaigns and digital strategy. What interests me most is figuring out where growth gets stuck and building something better.
Let's get in touch↗