i build growth around customer behaviour.

Building growth and lifecycle marketing systems that turn customer behaviour into activation, conversion and scalable growth.

I'm a commercial growth and lifecycle marketer with experience across SaaS, B2B platforms, recruitment, e-commerce and international multi-brand environments. My strongest work sits at the intersection of growth strategy, customer activation, lifecycle communication and digital journey optimisation.

At MoveMove / MultiTankcard, I worked on digital acquisition, application flows, CRO, CRM communication and funnel optimisation in a B2B SaaS / fintech environment.

This included improving how prospects moved from first touchpoint to application, reducing friction in the journey and connecting performance marketing to clearer conversion outcomes. This work contributed to a +85% uplift in funnel conversion, while keeping growth tied to CPA targets, lead quality and impact.

I look at where users hesitate, where journeys leak, where messaging creates confusion and where marketing, product, sales and customer success need to work better together.

Then I turn those insights into sharper journeys, better content, lifecycle flows, structured experiments and measurable growth.

With a background in design, UX and digital marketing, I combine strategic thinking with hands-on execution. I bring structure, direction and ownership in environments where growth depends on better activation, disciplined experimentation and clear impact on adoption, conversion and revenue.