Selected work / Growth & Marketing

work that moved the numbers.

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01 | My cases

different problems.
same commercial lens.

A selection of work across performance marketing, growth strategy and demand generation, focused on the thinking behind the work and the commercial outcome it is meant to create.

01

performance marketing

Connecting acquisition, conversion, experimentation and commercial measurement to turn marketing spend into scalable growth.

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02

growth foundation

Building the strategic, digital and measurement foundation needed before marketing can scale effectively.

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03

demand generation

Connecting positioning, audiences, campaigns and conversion into a system that creates and captures B2B demand.

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02 | About me

marketing should
move something.

I'm Mats, a growth-oriented marketer working across strategy, performance and commercial growth.

I've worked across B2B and B2C environments, from acquisition and conversion to positioning, campaigns and digital strategy.

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let's work together